this is cool stuff :-)
lensbaby?

Hey thanks! Yeah, this is a Lensbaby.

Also, this is Fredrik from smudo.org.

Nicely composed, colors, reflections, cord and all.

I've voted for this one a few times. :O)
I like the colors and reflection, but: the question is about the subject. Is this a commercial for Heineken or an artistic picture? What makes the difference? It could be both, actually. But I have the feeling something is missing. I'd like to see something else, a point of interest (a bottle?) in the foreground...

Yeah... I do think there's something missing... not sure what it might be. Figured asking for a critique would be a good idea. ;)

To me, this is all about the reflection and the colors. Probably not a lot here that's very compelling. Although, I think it's fun.

Plus, I just like beer, so... heh. There that is.

I enjoy the colors and reflection and strong graphic feel. But it does feel like the image is missing something in the foreground. Something either that has to do with the setting, which I assume is a bar, so something like a beer bottle or ashtray with a maybe a lit cigarette slowly smoking...OR...something that I wouldn't ordinarily think of when I think "bar," like a baby's pacifier or rosary beads or a bible or a note from your mother or...

I'd have to agree with some of the other comments that the image is graphically strong, but sort of lacks a focal point of interest; perhaps if you'd framed it so just the reflection was visible, and included one of the subjects that others have suggested...